In European urban areas, the availability of fast internet connections has made website speed issues less common than before.
Nevertheless, at Farweb, we understand that loading speed remains critical for all users, especially those with limited connectivity.
These users might give up on navigating or even making a purchase if a site is too slow, leading to significant loss of sales or contacts for you, the site owners.
A WordPress website built three to five years ago may no longer be at the cutting edge of current technology, making it likely to be excessively slow and harm the user experience. Technology evolves swiftly, and a WordPress site that isn’t updated can quickly become obsolete.
That’s where our maintenance package comes into play, ensuring that even the oldest sites benefit from the latest technological improvements and stay competitive.
At Farweb, we’re committed to optimizing every site we develop or manage.
We create custom sites, using only the necessary resources for optimal performance. When our clients want to use specific tools, we optimize them to maximize their effectiveness. We install and configure WP Rocket, the most efficient plugin for lightening and speeding up WordPress sites. We also integrate solutions to optimize images and collaborate with a green hosting provider to minimize environmental impact while enhancing site distribution. That’s also why we’ve become partners with Infomaniak.
Optimizing sites is not just about technical performance but also offers economic and ecological benefits.
Using Google’s Lighthouse tool, we regularly measure the speed and performance of the sites we manage. Thanks to our efforts, even the oldest sites achieve high scores, averaging an honorable 92 on desktop and 71 on mobile (including some very, very old WordPress sites that drag down the average).
Don’t let a slow website be your fate. A fast site not only improves user experience but also boosts your return on investment and your ecological score. By choosing not to update your site, you risk losing visibility, efficiency, and sustainability.
You can find our tips and best practices for improving the speed of your WordPress site here.
Every site has the potential to be fast and efficient. It’s a win-win for everyone: a better user experience, improved search engine rankings, and a greener web
